中酒协理事长宋书玉“呼吁”：酒类消费已进入“三理性时代”，理性增长是产业当下明智的选择

Core Viewpoint - The Chinese liquor industry has entered the "Three Rationality Era" characterized by rational consumer attitudes, pricing, and choices [1][3] Group 1: Consumer Behavior - Consumers are increasingly focused on the real value of products, cultural identity, and emotional resonance [1][3] - Rational growth is considered a wise choice for the industry at this time [1][3] Group 2: Industry Strategy - The industry should proactively slow down growth rates to address accumulated contradictions [1][3] - There is a need to actively create new demand and enhance service quality [1][3] - Understanding and leading changes in consumer behavior is essential for the industry [1][3] Group 3: Product Positioning - The goal is to make fine liquor a source of comfort in consumers' spiritual world and enjoyment in their material world [1][3]