冰雪经济一线观察｜“冰雪+”业态助力冰雪经济持续升温

Core Insights - The ice and snow economy is becoming a significant driver for consumption and high-quality regional development as the 2025-2026 snow season begins [2] - Various regions are implementing new measures to boost ice and snow consumption, showcasing innovative tourism products and experiences [2] Group 1: Industry Trends - The ice and snow economy is being enhanced through industry upgrades, integration, and supportive policies [2] - Regions like Heilongjiang are leveraging unique ice and snow resources to create diverse tourism offerings, such as "ice and snow + hot springs" and "ice and snow + sports" [2] Group 2: Market Potential - The proportion of "ice and snow" elements in the cultural and tourism market is steadily increasing, indicating a growing consumer interest [2] - Efforts are being made to create engaging ice and snow consumption scenarios and cultivate new consumption formats, maximizing the potential of "cold resources" [2]