深耕消保工作，守护农村金融消费者权益

Core Insights - The article emphasizes the commitment of Xinghua Rural Commercial Bank's Consumer Rights Protection Center to enhance consumer protection in rural areas through specialized services and a comprehensive approach to financial consumer rights [1][4]. Group 1: Consumer Protection Initiatives - The Consumer Rights Protection Center operates independently to manage complaints, conduct educational outreach, and enhance service quality, ensuring consumer rights are integrated into all product and service processes [1][2]. - The center has implemented a performance evaluation system that incorporates consumer protection efforts, leading to a significant 38.87% decrease in consumer complaints in the first three quarters of 2025 compared to the previous year [2]. Group 2: Education and Awareness - The center has developed a multi-faceted promotional network combining online and offline strategies to enhance financial literacy, including the creation of the "Turn Turn Shining Consumer Protection" brand [3]. - Large-scale educational activities have been organized, such as the "Financial Education Promotion Month" in 2024, which received extensive media coverage and engaged various community groups [3]. Group 3: Community Engagement and Risk Mitigation - The center has explored a "Party Building + Consumer Protection" model, collaborating with local village leaders to disseminate financial knowledge and identify risks, thereby enhancing community awareness [4]. - In 2025, the center plans to collaborate with local government departments to combat illegal financial activities, thereby improving the overall risk immunity of rural areas [4].