Pattern Announces Acquisition of NextWave, Expanding TikTok Shop and Creator-Led Commerce Capabilities

LEHI, Utah & LOS ANGELES--(BUSINESS WIRE)--Pattern Group Inc. (Nasdaq: PTRN), a global leader in accelerating brands on ecommerce marketplaces through proprietary technology and AI, today announced that it has acquired NextWave, a fast-growing TikTok commerce agency specializing in creator-led product discovery, TikTok Shop operations, live selling, and affiliate acceleration. "NextWave was built to help brands win in the new era of social commerce, where creator-led content drives discovery and performance ...