政策接续发力 金融促进消费供需“双向奔赴”

Core Viewpoint - The recent implementation plan aims to enhance the adaptability and convenience of consumer finance services, thereby stimulating consumption and meeting market demand effectively [1][2][4]. Group 1: Policy and Financial Support - Consumer finance is identified as a crucial link between consumer demand and financial supply, playing a significant role in stimulating consumption and boosting domestic demand [2]. - Financial authorities have been encouraging financial institutions to meet the effective credit needs of the real economy, particularly in sectors like accommodation, dining, entertainment, education, and tourism [2][3]. - As of September 2025, the loan balance in key service consumption areas reached 2.8 trillion yuan, reflecting a year-on-year growth of 4.9% [2]. Group 2: Product Supply and Innovation - The plan emphasizes the need to diversify consumer finance products and services, enhancing their adaptability and convenience [4]. - Major commercial banks are actively implementing monetary and fiscal policies, with consumer loan issuance reaching approximately 810 billion yuan in a single year [4]. - Agricultural Bank of China's personal consumption loan balance, including credit cards, reached 1.46 trillion yuan, with a year-on-year growth rate of 9.4% [4]. Group 3: Consumer Engagement and Lifecycle Support - Haier Consumer Finance has developed a comprehensive financial service system targeting new citizens' needs in essential life areas, achieving a total installment transaction amount of 130 million yuan [5]. - The implementation of the personal consumption loan interest subsidy policy has led to 55,000 customers obtaining loans, totaling approximately 60 million yuan [6]. Group 4: Upgrading Consumption and Environmental Sustainability - The plan promotes the "old-for-new" policy to facilitate the transition to higher-quality consumer goods, thereby expanding the scope for consumer finance [7]. - The "old-for-new" initiative has generated over 2.4 trillion yuan in sales and benefited more than 360 million people in the first ten months of the year [8]. - Financial support for large-scale equipment updates and the "old-for-new" policy is crucial for promoting consumption upgrades [7][8].