撬动超万亿元产业规模 中国冰雪经济何以滚烫

Core Viewpoint - The central economic work conference emphasizes the importance of domestic demand and building a strong domestic market, with the booming ice and snow economy driving new consumption scenarios and regional development [1] Group 1: Individual Impact - The Beijing Winter Olympics has significantly increased the popularity of winter sports, with over 300 million people participating in ice and snow activities in China [1] - Local residents, such as Lang Engge, have transformed their homes into guesthouses, capitalizing on the influx of tourists and promoting winter sports in their communities [2] - The transformation of local economies is evident, with many villagers becoming ski instructors or opening businesses related to the ice and snow industry, providing diverse income opportunities [3] Group 2: Regional Development - The ice and snow economy is expanding from traditional northern regions to a nationwide presence, breaking geographical and seasonal limitations [4] - In Harbin, the 2024-2025 winter season is expected to attract 90.35 million visitors and generate 137.22 billion yuan in tourism revenue, showcasing the region's cultural and economic potential [4] - The growth of indoor ski resorts is notable, with 79 facilities projected by April 2025, a 33.9% increase, primarily concentrated in Eastern and Southern China [5] Group 3: Industry Growth - Participation in ice and snow sports is projected to reach 292 million people in the 2024-2025 season, with a participation rate of 20.61%, reflecting a significant increase from the previous season [6] - The ice and snow industry is developing a comprehensive supply chain, including equipment manufacturing, event management, and tourism integration, creating substantial growth opportunities [6] - The number of companies in the ice and snow equipment sector has increased from approximately 300 in 2015 to around 900 in 2023, with sales revenue rising from less than 5 billion yuan to 22 billion yuan [6][7]