“十四五”山东文旅产业能级跃升，经济支柱地位进一步巩固

Core Viewpoint - During the "14th Five-Year Plan" period, Shandong Province's cultural and tourism industry focuses on high-quality development, balancing scale expansion with structural optimization, significantly enhancing its industry capability and increasingly serving as a driver for domestic demand and consumption [1][3]. Group 1: Industry Growth and Scale - The cultural and tourism industry in Shandong has shown continuous growth, with the number of large-scale cultural enterprises reaching 3,896 by the end of 2024, an increase of 1,114 from 2021 [3]. - The industry achieved a revenue of 7,663 billion yuan, reflecting a growth of 24.5% compared to 2021, reinforcing its position as a strategic pillar industry [3]. Group 2: Financial Empowerment and Investment - Since the beginning of the "14th Five-Year Plan," Shandong has implemented over 1,000 key cultural and tourism projects, with a total investment of approximately 2,400 billion yuan [3]. - The province has established a "financial + cultural tourism" cooperative mechanism, with the loan balance for the cultural tourism industry exceeding 2,740 billion yuan by the end of 2024, benefiting 79,000 market entities, representing growth of about 61.2% and 111.2% respectively since 2021 [3]. Group 3: Consumer Innovation and New Business Models - Shandong has hosted over 10,000 consumption promotion activities annually in the past three years, distributing over 100 million yuan in discounts, directly driving consumption by over 600 billion yuan [5]. - New business formats such as night economy, digital cultural tourism, and health tourism are thriving, with innovative products like the "Good Guest Shandong. Qilu No. 1" tourist train gaining widespread market acceptance [5]. Group 4: Policy Support and Future Directions - The provincial government has introduced multiple important policy documents to create a comprehensive policy system that supports high-quality development in the cultural and tourism industry through planning guidance, financial support, and land guarantees [5]. - Future strategies include strengthening market entities, deepening large project-driven strategies, enhancing financial empowerment, and fostering new business formats, scenarios, models, and capabilities to ensure stable and sustainable development of the cultural and tourism industry [5].