特色场景激发个性消费

Core Viewpoint - The establishment of the Leisure Fishing Association's Fishing Division in Qingdao aims to create a new consumption scenario that integrates fishing tourism and leisure, promoting the city as a destination for fishing experiences, seafood tasting, and wellness vacations [1] Group 1: User Demand Insights - The rise of the fishing tourism scene in Qingdao responds to the psychological needs of certain demographics seeking to connect with nature, relieve stress, and achieve a sense of accomplishment [1] - A closed-loop system of "user profiling - demand analysis - scene design" should be established to identify different consumer motivations, with younger groups preferring "social + check-in + light adventure," while middle-aged and older groups focus on "health + wellness + comfort" [1] Group 2: Emotional and Cultural Engagement - Enhancing user participation and emotional value is crucial, encouraging users to engage in route design and activity planning, fostering a sense of ownership over their experiences [2] - The longevity of a scene relies on cultural depth rather than novelty, as demonstrated by the historical cultural street in Ji'an, Jiangxi, which became popular by integrating local culture and traditional crafts [2] Group 3: Sustainable Operation Mechanisms - A collaborative mechanism involving "government guidance + market operation + social participation" is essential for sustainable operations, with the government focusing on infrastructure and policy support, while enterprises handle professional operations and branding [3] - Exploring diverse revenue models beyond ticket sales, such as educational courses and customized services, can extend the consumption chain and enhance profitability [3] - Utilizing digital tools to improve efficiency through smart platforms for monitoring customer flow and analyzing user profiles is recommended to create a closed loop of "content - dissemination - conversion" [3]