CENTURY HUATONG(SZ:002602) Xin Lang Cai Jing·2025-12-19 00:34Core Viewpoint - Century Huatong has been recognized for its outstanding performance in global expansion and product innovation, winning the "2025 Excellent 'Going Global' Game Enterprise" award and having its game "Endless Winter" named "2025 Excellent Mobile Game" at the annual Game Top Ten Awards ceremony in Shanghai [1][3]. Group 1: Awards and Recognition - Century Huatong received the "2025 Excellent 'Going Global' Game Enterprise" award, highlighting its global operational capabilities and contributions to overseas markets [3]. - The game "Endless Winter" was awarded "2025 Excellent Mobile Game," showcasing its popularity and strong market performance [6]. - Shengqu Games was nominated for the "2025 Excellent Game Operation Enterprise," further emphasizing the recognition of Century Huatong's strategic development [8]. Group 2: Global Expansion Strategy - Century Huatong has established a distribution network covering over 200 countries and regions, with overseas revenue accounting for a significant portion of its income, projected to reach 11.368 billion yuan in 2024, surpassing domestic revenue [3]. - The company focuses on globally appealing themes and differentiates its products based on regional user preferences, ensuring deep market alignment [4]. - The success of games like "Whiteout Survival" and "Kingshot," which dominated the overseas revenue rankings, reflects the effectiveness of Century Huatong's global strategy [4]. Group 3: Product Performance - The mobile game "Endless Winter" has consistently ranked in the top three of the iOS bestseller list, establishing itself as a benchmark in the SLG genre [6]. - Century Huatong's casual merge game "Tasty Travels: Merge Game" achieved a 10% revenue growth in November, ranking fourth in the global casual merge game revenue list, indicating a new growth engine for the company [4]. - The company prioritizes launching new products in overseas markets to validate product models with real market data, enhancing localization and domestic distribution efficiency [4].