双轮驱动难掩业绩震荡，吉宏股份实控人开启减持潮

Core Viewpoint - Jihong Co., Ltd. reported a significant revenue growth of 29% and a net profit increase of 60% in the first three quarters of 2025, but underlying issues indicate potential risks and instability in performance [1][3][19]. Financial Performance - The company's revenue reached 5.039 billion yuan, with a net profit of 216 million yuan, driven primarily by the cross-border e-commerce and packaging businesses [3][19]. - The cross-border e-commerce segment is identified as the main growth engine, while the packaging business provides stable support, holding the largest market share in domestic paper packaging [3][19]. - Despite the impressive figures, the company has experienced significant profit volatility over the past four years, with net profit growth rates fluctuating between -59% and 88% [3][19]. Operational Challenges - The packaging business faces underutilization issues, with production utilization rates recorded at 63.2%, 55.7%, and 56.2% from 2022 to 2024, indicating idle production capacity [5][21]. - The company is navigating a dual pressure of share reduction and high pledge ratios among major shareholders, raising concerns about stock stability and shareholder confidence [6][22]. Financial Risks - Accounts receivable have surged to 623 million yuan, constituting 15.16% of total assets and 23.6% of net assets, indicating a significant amount of capital tied up with customers [8][23]. - Sales expenses have escalated to 1.756 billion yuan, a 42.26% increase year-on-year, marking the highest sales expense in a decade, which raises concerns about the efficiency of sales investments [9][12][27]. - The company has faced regulatory scrutiny for past violations related to related-party transactions, highlighting governance weaknesses [15][30].