多部门联合发文提升网络交易平台产品和服务质量 让消费者在线上买到放心产品

Core Viewpoint - The rapid development of the platform economy in China has led to significant integration of online transactions into daily life, but it has also resulted in quality issues that affect consumer experience and the sustainable development of the platform economy. The National Market Supervision Administration has issued guidelines to address these issues and improve product and service quality in online transactions [1][2]. Group 1: Key Issues Addressed - The guidelines focus on three main consumer concerns: ensuring genuine products, improving service quality, and providing guarantees for consumer rights [2]. - Measures include combating counterfeit products, standardizing online services, and establishing quick resolution channels for consumer complaints [2][4]. Group 2: Innovative Measures Proposed - The guidelines propose innovative initiatives such as promoting supply chain quality collaboration, encouraging platforms to utilize data for on-demand production, and establishing a chief quality officer system within platforms [3][4]. - A "product digital passport" initiative will be piloted to enhance product traceability and authenticity verification [4]. Group 3: Governance Enhancements - The guidelines introduce a national quality safety monitoring platform that leverages big data and AI for proactive regulation [4]. - There will be improved cross-regional law enforcement collaboration to address jurisdictional challenges in online transaction regulation [4][5]. Group 4: Quality Management Focus - The guidelines emphasize a comprehensive quality management approach, urging platforms to build systematic quality management frameworks and enhance daily operations through digital technologies [7]. - Specific attention is given to training for live-streaming e-commerce personnel to ensure quality in product selection and marketing [7]. Group 5: Electronic Certification Services - The electronic certification service industry is experiencing growth, with 59 licensed providers and a significant increase in issued electronic signature certificates [8][9]. - The Ministry of Industry and Information Technology plans to strengthen supervision and promote high-quality development in the electronic certification sector [9].