“村晚”发源地文化IP引青年返乡 统战力量激发乡村活力

Core Viewpoint - The cultural IP originating from the "Village Spring Festival" in Yue Mountain is attracting young people to return to their hometowns, invigorating rural vitality through united front efforts [1]. Group 1: Cultural Development - Yue Mountain Village is recognized as the birthplace of the "Village Spring Festival," evolving from a grassroots cultural event in 1981 to a nationally renowned cultural IP over the past four decades [1][3]. - The book "Yue Mountain Spring Festival" was created to document this cultural journey, compiled by the "Yue Mountain Bud" team, which consists of over 60 young non-Party members, with more than 80% being individuals from the '80s and '90s [3]. - The book outlines the transformation of the "Yue Mountain Spring Festival" from a local event to a significant cultural phenomenon, linking the village's historical evolution and agricultural customs [3]. Group 2: Youth Engagement and Economic Impact - Inspired by the "Yue Mountain Spring Festival," returning youth are transforming their energy into a driving force for rural development, with examples including individuals starting successful businesses such as a well-reviewed guesthouse and a tea cooperative [4]. - The initiatives have led to the creation of over 600 job opportunities for left-behind elderly residents, contributing to a path of common prosperity in rural revitalization [4]. - The "Same Heart and Common Action: Youth Enrichment Yue Mountain" brand has been developed to promote youth-led cultural and entrepreneurial activities, with plans for further expansion across the region [4].