食品配料表并非越短越好 小心掉进“清洁标签”的营销陷阱

Core Viewpoint - The trend of "clean label" foods, which emphasize simple ingredient lists and the absence of unnecessary additives, is gaining popularity among consumers, but the perception that shorter ingredient lists equate to healthier options is a common misconception [1][3]. Group 1: Clean Label Foods - "Clean label" foods are characterized by simple ingredient lists, prioritizing natural components, and avoiding unnecessary chemical additives, with a focus on transparency in processing [1]. - A specific "clean label" egg tart product priced at 16.9 yuan per box has attracted over 50,000 orders within a month, indicating strong consumer interest [1]. - The lack of a universal standard for "clean label" foods means it is more of a concept rather than a strict guideline, emphasizing the avoidance of non-essential additives [1]. Group 2: Consumer Perceptions and Misconceptions - Many consumers mistakenly believe that shorter ingredient lists indicate cleaner and healthier foods, which is a common misconception [3]. - The use of composite ingredients can lead to shorter ingredient lists while still containing multiple additives, challenging the notion that fewer ingredients always mean better quality [3]. - The price of "clean label" foods is often significantly higher than that of regular products, with some items costing two to three times more than their conventional counterparts [3]. Group 3: Regulatory Environment - China has established a comprehensive regulatory framework for food additives, ensuring strict oversight from risk assessment to production and usage, alleviating consumer fears regarding additives [2].