Core Viewpoint - Shandong province is implementing a series of practical measures to promote high-quality development in the cultural and tourism sectors during the "14th Five-Year Plan" period, focusing on integrating culture and tourism to enhance economic growth and community engagement [1][5]. Group 1: Cultural and Artistic Development - Over the past five years, Shandong has produced an average of over 40 large-scale and 100 small-scale artistic productions annually, enhancing the "Good Drama Shandong" brand [3][4]. - Notable works include the national award-winning ethnic opera "Yimeng Mountain," which has been performed over 300 times, showcasing the province's commitment to high-quality artistic creation [3][4]. - The province has established a systematic approach to enhance artistic creation through initiatives like the "Qilu Art Peak Plan" and the establishment of a provincial-level project library for artistic creation [3][4]. Group 2: Integration of Culture and Tourism - Shandong's cultural and tourism sectors have seen significant growth, with the added value of these industries expected to account for approximately 6.8% of GDP by the end of 2024 [5][6]. - The province has launched various tourism initiatives, including the "Good Guest Shandong · Qilu No. 1" tourist train and the "Half Island No. 1" maritime tourism product, which have contributed to a 10.5% year-on-year increase in domestic and international tourist arrivals, totaling 860 million visitors from January to October [5][6]. - New business models and consumption patterns in the cultural and tourism sectors have emerged, with over 10,000 promotional events held annually, significantly boosting local economies [6]. Group 3: Cultural Heritage and Education - Shandong has implemented the "Qilu Cultural Gene Decoding and Utilization Project," creating a cultural gene database and enhancing the utilization of cultural heritage through various initiatives [8][9]. - The province boasts 189 national-level museums, the highest in the country, and hosts an average of 5,000 exhibitions annually, promoting cultural education and engagement [8][9]. - Shandong has developed over 300 provincial-level research bases for students, enhancing educational tourism and cultural awareness among youth [8][9]. Group 4: International Promotion and Tourism Growth - The province has actively promoted its cultural heritage internationally through events like the International Confucius Culture Festival and various tourism promotion activities in Southeast Asia [9][10]. - From January to October, Shandong welcomed 1.387 million inbound tourists, marking a 47.3% increase, and generated $930 million in inbound tourism revenue, reflecting a 50.1% growth [10].
出新出彩更出圈 山东“十四五”绘就文旅新图景
Zhong Guo Xin Wen Wang·2025-12-19 01:16