上海游戏IP转化满意度领跑全国 与文旅商体展结合较为紧密 在合作内容创新上也有大胆突破

Core Insights - The "Game IP Value Forum" during the 2025 China Game Industry Annual Conference released a report titled "Research on High-Quality Transformation of Game IP," which decodes the cultural significance and value logic behind Shanghai's original game IPs, providing a "Shanghai model" for creating top-tier global IPs [1] - The report highlights the challenges and opportunities in the transformation of game IPs in Shanghai compared to other cities in China, noting that Shanghai players exhibit the highest satisfaction and payment rates for IP transformation products [1] - The report emphasizes the need for better risk management and revenue balance as game IPs expand their influence, while also addressing the challenges faced by small and medium enterprises in cost control and resource integration [1] Industry Trends - The report identifies various transformation forms for game IPs, including content recreation, themed tourism, commercial collaborations, artistic performances, and public exhibitions [1] - The integration of game IPs with cultural tourism and commercial exhibitions in Shanghai is noted to be particularly strong, with innovative collaborations being a key focus [1] - The demand for versatile creative talents has surged due to the deepening of the full-chain development of IPs within the industry [1] Cultural Integration - Suggestions were made for Chinese game IPs to incorporate traditional cultural elements and create globally resonant cultural symbols [2] - Shanghai is recognized as a leader in game IP incubation, with the Xuhui District gathering over 70 leading game companies to provide a robust industrial foundation for IP development [2] - Experts discussed the importance of leveraging Shanghai's cultural heritage, industrial clusters, and talent environment to enhance the global development of game IPs [2] Innovation and Technology - Recommendations were made to build a systematic innovation mechanism that integrates Chinese aesthetics and philosophy into the worldview, art, and music of game IPs [3] - The use of cutting-edge technology to accurately convey the spiritual essence of Chinese culture to a global audience was emphasized [3] - The "Shanghai Consensus on Game IP Value" was officially released, advocating for high-quality development of the game IP industry based on five dimensions: culture as the foundation, technology-driven, scientific evaluation, legal protection, and open coexistence [3]