11月份证券类App月活人数达1.72亿 环比增长2.06%
Cai Jing Wang·2025-12-19 01:46

Core Insights - The securities industry is experiencing a significant increase in monthly active users (MAU) for trading apps, reaching 172 million in November, a month-on-month growth of 2.06% [1] - Brokerages are leveraging AI tools to enhance service models and improve user experience amid increasing competition for customer acquisition [1][4] Group 1: User Growth and App Performance - In November, the total number of new accounts opened in the market was 2.5506 million, reflecting a month-on-month increase of 3.38% [2] - Eleven brokerage apps had monthly active users exceeding 6 million, with Huatai Securities and Guotai Junan leading at 11.8149 million and 10.1848 million respectively, both showing month-on-month growth of over 2% [2] - Smaller brokerages are also seeing significant growth in MAU, with Guojin Securities' app achieving the highest month-on-month growth rate of 9.58% [3] Group 2: Competitive Landscape and Innovation - The competition among brokerages is intensifying, prompting rapid updates and innovations in mobile app functionalities [4] - AI has become a central focus for app updates, with features like AI dashboards and intelligent assistants being introduced to enhance user engagement and investment management [4][5] - The application of smart technology is expected to improve response efficiency and personalized service levels, aiding brokerages in transitioning to comprehensive wealth management service providers [5] Group 3: Future Trends and Strategic Directions - The integration of intelligent technology is becoming a standard in the securities industry, with a focus on enhancing professional service levels and creating value for investors [6] - Brokerages are encouraged to deepen the application of AI tools across core business functions to improve user retention and service quality [6] - Large institutions can leverage their resources to build comprehensive smart wealth management platforms, while smaller firms should focus on niche markets to establish competitive advantages [6]