跨年玩法多种多样 年轻人愿意为“仪式感”买单

Group 1 - The younger consumer demographic is increasingly willing to spend on "ceremonial" experiences for New Year's celebrations, such as fireworks, drone shows, concerts, and group stays in vacation rentals [1][2] - Various regions are preparing unique and diverse New Year's activities to enhance consumer engagement, with notable events planned in major cities like Beijing [1] - Data from travel platforms indicates a significant increase in interest for New Year's activities, with searches for major theme parks like Shanghai Disneyland and Beijing Universal Studios rising by 260% in the past week [2] Group 2 - The rental market is seeing a surge in demand for vacation homes, with bookings for standalone villas increasing by 140% year-on-year, particularly among the post-2000 generation, which accounts for 52% of bookings [2] - Concerts are a major draw for New Year's celebrations, with cities like Guangzhou, Chongqing, Beijing, and Chengdu hosting events that boost hotel and rental bookings in surrounding areas [2] - Winter tourism themes such as "ice and snow travel" and "winter escape travel" remain popular, with destinations like Hainan and Yunnan attracting attention for warmer getaways, while places like Changbai Mountain and Chongli are favored for skiing [3]