“文旅+百业”,今年前十月旅游收入破万亿

Core Viewpoint - The Shandong provincial government is advancing the integration of culture and tourism during the 14th Five-Year Plan period, achieving significant milestones in high-quality development and enhancing the cultural tourism industry [1]. Group 1: Tourism Development - In the first ten months of this year, Shandong received 860 million domestic and international tourists, a year-on-year increase of 10.5%, generating a total tourism revenue of 1,066.57 billion yuan, up 11.2% year-on-year [1]. - Over 1,000 provincial key cultural tourism projects have been implemented since the beginning of the 14th Five-Year Plan, with an investment of approximately 240 billion yuan, driving product updates and business model upgrades [1]. Group 2: Innovative Products and Activities - New cultural tourism products have been launched, including the "Good Guest Shandong · Qilu No. 1" tourist train and the "Good Guest Shandong · Peninsula No. 1" maritime tour, alongside various promotional activities that engaged over 100 million participants and generated over 1.3 billion yuan in consumption [2]. - The province has seen the establishment of three new national 5A-level tourist attractions and three national-level tourist resorts, leading the country in the number of new top-tier brands [2]. Group 3: Rural Tourism and Community Engagement - Rural tourism has been expanded with the creation of themed brands such as "Good Guest Shandong · Rural Good Season," resulting in the cultivation of 77 key rural tourism towns and 246 key rural tourism villages [3]. - The "tourism homestay aggregation area" model has been pioneered, establishing 35 aggregation areas and 51 cultivation units to enhance rural tourism [3]. Group 4: Cultural Infrastructure and Services - The number of national first-class public libraries and cultural centers has increased significantly, with the province now leading the nation in both categories [4]. - A comprehensive public cultural service network has been established, covering over 6.4 million administrative villages and providing more accessible cultural services to the public [4]. Group 5: Night Economy and Cultural Integration - The province is exploring new cultural service scenarios, integrating culture into the night economy and daily life, with public cultural venues extending their hours to enhance accessibility [5]. - The "People's Night School" initiative has gained popularity, reflecting a shift towards experiential and participatory cultural engagement [6]. Group 6: Cultural Heritage and Innovation - Shandong has made significant strides in cultural heritage protection, with numerous archaeological discoveries and a high number of cultural heritage sites, including 226 national protected units [7]. - The province has also seen a rise in non-material cultural heritage enterprises, contributing to a substantial annual output value of 160 billion yuan [8]. Group 7: Artistic Achievements and Recognition - The province has produced over 40 large-scale and 100 small-scale artistic productions annually, with notable works like the national award-winning opera "Yimeng Mountain" gaining widespread acclaim [9]. - The reform of state-owned artistic troupes has been advanced, with significant funding allocated to support artistic creation [9]. Group 8: Global Influence and Tourism Promotion - Shandong's cultural influence has been enhanced through various international events and promotional activities, leading to a 47.3% increase in inbound tourists and a 50.1% rise in inbound tourism revenue [10]. - The province has actively participated in international cultural exchanges, further elevating the global profile of "Good Guest Shandong" [10].