从“苏超”到“大湾鸡”，赛事经济持续升温

Core Insights - The article highlights the booming sports event economy in China, particularly focusing on the popularity of the "Su Super" and "Bay Chicken" events, which have created new consumption scenarios and opened up new economic growth spaces [1][8]. Group 1: Event Attendance and Economic Impact - In the 2025 season, the total attendance for the Chinese professional football leagues exceeded 8.95 million, an 18% increase from 2024, with the Super League alone attracting over 6.18 million spectators, setting a historical record [2]. - The "Su Super" event attracted over 2.43 million attendees, averaging more than 28,000 per match, with the finals reaching a peak of 62,329 spectators [2]. - The hosting of these events has significantly boosted local tourism and consumption, with Jiangsu Province reporting a 34.7% increase in sales to 11.639 billion yuan and a 31.19% rise in visitor numbers [3]. Group 2: Consumer Behavior and Market Trends - The growing trend of consumers, particularly among the younger generations (90s and 00s), willing to spend for emotional value has contributed to the popularity of events like "Su Super" and "Bay Chicken" [4]. - The variety of merchandise related to the "Bay Chicken" event has expanded, with over 20 categories of cultural and creative products developed, reflecting a robust supply chain in the manufacturing sector [5][6]. Group 3: Government Support and Market Dynamics - Local governments have played a crucial role in the success of these events by addressing public needs, such as providing transportation solutions and enhancing the overall spectator experience [7]. - The "Bay Chicken" brand has thrived partly due to the government's hands-off approach, allowing for grassroots creativity and market-driven initiatives [7]. Group 4: Future Prospects and Strategic Directions - The 2025 Central Economic Work Conference emphasized the importance of domestic demand and the expansion of quality goods and services, which will guide the development of the sports industry [8]. - The integration of sports events with urban development and tourism is seen as a key strategy for maximizing economic impact, as demonstrated by the ongoing initiatives in Guangzhou [8][9].