蜜雪冰城第七、中国茶饮霸榜！全球餐饮价值排名出炉

Core Insights - The article highlights that Mixue Group ranks seventh globally in the "2025 Hurun Global Restaurant Enterprises Value TOP 50" list, with a valuation of 150 billion RMB, and it is the top-ranked Chinese restaurant enterprise [2][3]. Group 1: Company Performance - Mixue Group has surpassed McDonald's and Starbucks in terms of store count, boasting over 53,000 locations globally [10]. - The company has expanded its international presence significantly, with over 4,700 stores in 12 countries, including approximately 2,600 in Indonesia [12]. - The rapid growth of Mixue Group is indicative of the success of Chinese brands in the global market [8]. Group 2: Industry Trends - The list features 11 Chinese enterprises, making China the second-largest country represented, following the United States [5]. - Among the nine beverage service companies listed, seven are Chinese brands, showcasing the rise of new tea and coffee brands in China [6][7]. - The average establishment age of the Chinese restaurant enterprises on the list is only 16 years, significantly lower than the 52 years for non-Chinese companies, indicating a trend of younger, innovative brands [15]. Group 3: Market Dynamics - The success of Chinese brands like Mixue and Luckin Coffee is attributed to their effective marketing strategies, operational efficiency, and strong supply chain systems [21][22]. - The emergence of these brands is supported by China's vast domestic consumer market, which provides a fertile ground for business model validation and scale accumulation [20].