从“服务者”到“共建者” 大连金融机构助力文体旅融合发展样本调查

Core Insights - Dalian is positioning itself as a national "football city" with significant investments in football infrastructure and events, including hosting the 2024 International Sports Federation Football World Cup and the 2025 International University Sports Federation Football World Cup [1][5] - The establishment of the first football-themed bank branch by Shanghai Pudong Development Bank in Dalian aims to integrate financial services with the sports industry, enhancing the local football ecosystem [1][3] Financial and Sports Integration - The partnership between Shanghai Pudong Development Bank and Dalian Yingbo Football Club, initiated in August 2025, focuses on creating a "financial + sports" ecosystem, offering comprehensive financial services tailored to the sports industry [3][10] - The bank's new branch features a unique design that incorporates football culture, aiming to provide a blend of financial services and fan experiences [1][3] Youth Development and Community Engagement - Dalian Yingbo Football Club's U21 team won the 2025 China Youth Elite League (U21 group), showcasing the effectiveness of the city's youth training system [2] - Financial institutions are actively involved in supporting youth football training programs, with initiatives that include insurance coverage and financial products aimed at fostering young talent [4][8] Economic Impact of Sports Events - The hosting of major football events has significantly boosted local attendance and consumption, with the Dalian Shoyu Bay Football Stadium attracting over 934,000 attendees in the 2025 season, making it the most attended venue in Asia [2][7] - The integration of sports events with local tourism and consumption has led to increased economic activity, benefiting various sectors such as hospitality and retail [7][9] Innovative Financial Products - Dalian's financial institutions are launching innovative products to support the sports and tourism sectors, including specialized loans for hospitality and restaurant businesses [9] - The introduction of themed credit cards and membership systems aims to enhance the financial experience for fans while supporting the football club's financial needs [4][10] Future Directions - The financial sector in Dalian is exploring new avenues for collaboration with the sports industry, including the establishment of a sports industry innovation development fund to attract social capital for promising sports technologies and events [13] - The ongoing development of a comprehensive financial service ecosystem is expected to support the growth of the sports industry, aligning with national goals to enhance sports consumption and industry quality [11][12]