阳江小斗鱼，游出亿元大产业 | 众说百千万㉑

Core Viewpoint - The article highlights the emergence of Yangjiang's "First Village of Betta Fish" as a significant hub for e-commerce in the betta fish industry, showcasing how local farmers have transformed a small-scale fish into a lucrative business through online sales and community collaboration [6][12][75]. Group 1: Industry Development - Yangjiang's First Village has developed nearly 100 e-commerce entities and over 400 online stores, achieving an annual sales revenue of 320 million yuan [7][8]. - The village has created a complete industrial chain from breeding and farming to e-commerce logistics, supported by the "Hundred Million Project" [8][19]. - The betta fish industry in the region has led to an annual output value exceeding 120 million yuan, benefiting the local economy [25]. Group 2: E-commerce Growth - The village's e-commerce base, established in May 2023, has attracted 16 companies, creating an initial industrial clustering effect [23]. - The annual transaction volume for betta fish on the e-commerce platform has reached 6 million yuan, with products primarily sold to the Pearl River Delta market [47][48]. - The rise of live streaming and short videos as primary sales methods has significantly boosted the visibility and sales of betta fish [45][48]. Group 3: Community Impact - The transformation of the betta fish industry has profoundly changed the lives of local villagers, with many returning from urban jobs to engage in fish farming and e-commerce [28][30]. - Villagers have adapted their homes for fish farming, with some operating multiple online stores and achieving significant sales volumes [30][32]. - The community has embraced a collaborative approach, with different villages specializing in various aspects of the betta fish supply chain, enhancing overall productivity and profitability [71][72].