Fila Parent Misto Holdings to Relocate Seoul HQ as It ‘Accelerates’ Company Transformation

Core Viewpoint - Misto Holdings, the parent company of Fila, is relocating its headquarters to Cykan Tower in Gangnam, Seoul, in 2026 to enhance its global brand portfolio and operational efficiency [1][3]. Group 1: Headquarters Relocation - The relocation aims to address the growing demand for talent and office space due to business expansion, while also improving the work environment [1]. - The total investment for this asset acquisition is approximately 195 billion Korean won, which is about 3.5 percent of the company's consolidated total assets [1]. Group 2: Financial Perspective - Misto Holdings considers the investment manageable and expects it to positively contribute to mid- to long-term asset portfolio diversification, given the asset value and liquidity of commercial real estate in the Gangnam area [2]. - In the third quarter of 2025, consolidated revenue increased by 3.7 percent to 1.09 trillion Korean won compared to the same period last year, while operating profit in the second quarter rose by 41 percent year-on-year to 132 billion Korean won [5]. Group 3: Company Strategy and Changes - The headquarters relocation is seen as a significant milestone that supports the company's global management framework and sustainable growth [3]. - Earlier in April, shareholders approved the company's name change from Fila Holdings Corp. to Misto Holdings to better reflect its role as a global brand portfolio company [4]. - The company has been expanding its organization through growth in its Greater China licensing and distribution business and the addition of new brands to its portfolio [4].