聚焦游戏赋能多场景应用 2025中国游戏产业年会“游戏+”分论坛举行

Core Insights - The "Game+" forum held in Shanghai aims to explore the dual value of gaming in driving industry innovation and fulfilling social responsibility [1] - The gaming industry is increasingly integrating into various sectors such as healthcare, cultural tourism, and education, becoming a bridge between technology and culture [1] Group 1: Industry Trends - The "Game+" concept is creating new consumption scenarios, transforming cities into "open worlds" for exploration and experience [3] - MiHoYo's initiatives in Shanghai, including the "元界" district and various events, have attracted significant attendance, indicating the potential of digital IP as a new urban infrastructure [3] - The report on the digital activation of intangible cultural heritage highlights three dimensions: character, environment, and action, showcasing how gaming can enhance cultural engagement [5] Group 2: Technological Integration - Unity China is developing tools for various industries, including automotive and smart cities, facilitating the integration of gaming technology into these sectors [7] - AI technology is being leveraged to enhance game development efficiency, with significant reductions in development cycles reported [9] Group 3: Health and Wellness Applications - Tencent's "Brain Training" game targets mild cognitive impairment, achieving a 98% completion rate in clinical trials, indicating the potential for gaming in health interventions [12] - A new tabletop game designed for social psychological healing aims to address common mental health issues among youth through structured interaction [14] Group 4: Sustainability and Social Responsibility - The gaming industry is expanding its value boundaries by promoting sustainable development through initiatives like "SDG Hero" and the Game For Good platform [16] - The "Green Game Jam" project encourages developers to create engaging content that promotes environmental action among players [20] - Games are evolving from mere content carriers to catalysts for social goodwill and environmental action, as demonstrated by various case studies [22]