2026出海营销新叙事：AI领航，以信任力解锁全球增长密码

Core Insights - Chinese brands have achieved significant breakthroughs in overseas markets over the past three years, leveraging strong technological capabilities and mature supply chain advantages, while enhancing their global influence [1][7] - The future of competition is shifting towards building sustainable and trustworthy brand perceptions in the global market, moving beyond mere exposure metrics to focus on brand authority, credibility, and buyability [8][12] Industry Trends - The B2B buyer demographic is becoming younger, with longer decision-making chains and increased risk sensitivity, while AI and digital marketing tools are improving marketing efficiency [1][7] - Respect and trust have emerged as critical KPIs in brand marketing, replacing traditional metrics like traffic, especially in unfamiliar cultural contexts [1][8] Marketing Strategies - A new authority composed of industry opinion leaders, technical experts, and creators is replacing traditional brand narratives, with 80% of B2B marketers increasing investment in community and expert content [2][8] - The focus for marketers is shifting towards ensuring that every dollar spent influences actual decision-makers, emphasizing the importance of third-party endorsements for building long-term brand image [2][8] Company Examples - GoodWe, a leading smart energy solutions provider, emphasizes that brand building should revolve around end-users, aiming to create a system where consumers can produce and use green energy locally [3][10] - Airo, a global energy storage solutions expert, has established a "future factory" in China that utilizes 100% solar power and advanced digital energy management systems, reflecting a commitment to sustainability [4][11] AI and Brand Marketing - By 2025, 94% of B2B buyers will use large language models (LLMs) in their purchasing evaluations, making AI search exposure a new KPI for brand marketing [6][12] - Brands must ensure their information is consistent and structured across public networks to increase the likelihood of being selected by AI algorithms, with human expression playing a crucial role in final decision-making [6][12] Future Outlook - The global brand landscape for Chinese companies is evolving from resource and technology competition to a focus on trust, with real user value, expert endorsements, and cross-cultural communication becoming essential [7][13] - The next five years will redefine "Chinese brands," where the key differentiator will be trust rather than speed [7][13]