Yahoo Finance·2025-12-17 18:54Core Viewpoint - Affirm's stock experienced a nearly 12% increase following the renewal of its partnership with Amazon for an additional five years, which is a significant win for the company as Amazon is a key distribution channel and revenue source [1]. Group 1: Partnership Significance - The renewed partnership with Amazon enhances visibility into Affirm's future revenue and validates its position in the competitive fintech landscape [3]. - This partnership indicates confidence in Affirm's technology platform and risk management capabilities, which are critical in the lending space [3]. Group 2: Market Position and Performance - The partnership positions Affirm to capture market share and improve its unit economics, allowing it to better compete with traditional financial institutions and emerging fintech competitors like Klarna [4]. - In its latest reported quarter, Affirm exceeded Street estimates and maintained strong credit performance, indicating users' payment discipline [4]. Group 3: Industry Growth and Future Outlook - The buy-now-pay-later (BNPL) industry is experiencing rapid growth, with holiday season spending through these platforms expected to reach a record $20.2 billion in 2025, up from $18.2 billion the previous year [5]. - BNPL usage reached an all-time high on Cyber Monday, driving over $1.0 billion in online spending, reflecting strong consumer adoption [5]. - Affirm's chief of finance stated that the company is "performing in line with expectations" this quarter, providing further reasons for investors to consider the stock [6]. Group 4: Technical Analysis - From a technical perspective, Affirm's stock is approaching its 100-day moving average at the $75 level, and a decisive break above this price could accelerate bullish momentum [7].