Core Viewpoint - The company XinXuan is undergoing significant changes following the departure of its founder XinBa, with reports of salary cuts and layoffs affecting employees, particularly those earning over 10,000 yuan per month, as the company transitions under the leadership of XinBa's wife, Chu Ruixue [1][4][3]. Group 1: Company Changes - XinBa announced his exit from company management in August 2023, citing personal health and the need for a balance in the company's long-term development [3]. - Following XinBa's departure, there have been reports of salary reductions ranging from 3% to 20% for employees earning over 10,000 yuan per month, with the option for dissatisfied employees to leave with compensation [1][4]. - The company is also undergoing a restructuring process, shifting from a signing system for hosts to a partnership model, and diversifying its focus from top-tier hosts to a broader range of streamers [4][10]. Group 2: Industry Context - The live-streaming e-commerce industry is transitioning towards a more regulated environment, moving away from the previously dominant family-style and mentor-mentee management structures [2][9]. - The industry is experiencing a decline in growth as the initial traffic bonuses fade, leading to a normalization of performance and a need for adaptation among live-streaming institutions [7][11]. - The competitive landscape is shifting, with a rise in mid-tier hosts and a decrease in the monopolistic influence of super top-tier hosts, necessitating a more balanced resource allocation within companies [10][12].
辛选降薪、裁员、转型!月薪1万元以上降薪3%至20%?员工:工资低的降得少!初瑞雪称主播将从签约制变合伙制
Mei Ri Jing Ji Xin Wen·2025-12-19 05:47