Core Insights - Chagee Holdings Limited has released its inaugural Sustainability Report for 2024, marking a significant milestone in the fresh tea beverage industry's sustainability journey [1] - The report highlights the company's integration of sustainability across its entire value chain, emphasizing cultural heritage, industrial collaboration, and ecological protection [2] Group 1: Company Overview - Chagee is a leading premium tea drinks brand founded in 2017, transforming traditional tea culture into a modern lifestyle experience [7] - The company aims to connect the world through tea, achieving progress in market expansion, product innovation, social responsibility, and global presence [3] Group 2: Sustainability Themes - Culture: Chagee partners with traditional artisan communities and cultural heritage programs to preserve techniques and promote Chinese tea culture globally [4] - Connection: The company has donated over RMB 4 million to build 37 multifunctional playgrounds benefiting over 5,000 rural children and operates silent stores for hearing-impaired individuals [4] - Health: Chagee ensures customer safety and health throughout the product life cycle and became the first fresh tea beverage brand to implement Shanghai CDC's "Nutritional Grading" standards [6] - Ecology: The company has built fresh milk supply networks reducing transportation carbon emissions by 70% and promotes sustainable packaging and new energy vehicle usage [5] Group 3: Social Responsibility and Employee Care - Chagee engages in disaster relief and supports underprivileged groups while ensuring rigorous health standards [7] - The "Night Clean Plan" covers approximately 1,000 stores, focusing on employee safety and work-life balance [6]
CHAGEE Releases Inaugural Sustainability Report