CENTURY HUATONG(SZ:002602) Zhong Guo Xin Wen Wang·2025-12-19 05:54Core Insights - Century Huatong was awarded the "2025 Outstanding 'Going Global' Game Company" at the annual "Top Ten Games" awards, recognizing its strong performance in overseas expansion and product innovation [3][9] - The company's game "Endless Winter" was recognized as the "2025 Outstanding Mobile Game," highlighting its popularity and strong market presence [7][9] Group 1: Awards and Recognition - The "Top Ten Games" awards are considered a prestigious honor in the Chinese gaming industry, focusing on global operational capabilities and international brand influence [3] - Century Huatong's overseas revenue reached 11.368 billion yuan in 2024, surpassing domestic market revenue, with further growth to 8.958 billion yuan in the first half of 2025 [3][4] Group 2: Global Strategy and Market Performance - Century Huatong has established a distribution network covering over 200 countries and regions, with a continuous increase in overseas revenue share [3][4] - The company prioritizes globally appealing game themes, focusing on SLG and casual game genres, while also tailoring products to regional user preferences [4][5] - The success of "Whiteout Survival" and "Kingshot" has positioned Century Games as a strong player in the overseas market, dominating the revenue rankings [4] Group 3: Product Development and Market Adaptation - New products are launched in overseas markets first to validate their effectiveness through real market data, which helps in localizing and adapting for the domestic market [5] - "Endless Winter," launched in April last year, has consistently ranked in the top three of the iOS bestseller list, showcasing its strong market performance and innovative marketing strategies [7]