干货满满！膜小二全国服务商抖音总部赋能之旅，共拓数字增长新篇章

Core Insights - The automotive film market is experiencing significant growth, driven by the integration of content, e-commerce, and lifestyle services on platforms like Douyin [3][6][11] - The "Five Good Operation Model" allows chain brands to achieve substantial business growth on Douyin [3][5] Group 1: Douyin's Role in Business Growth - Douyin serves as a platform that combines content, traffic, and individual engagement, transforming the business growth paradigm [6][11] - High-quality content is essential for businesses to gain higher recommendation rankings within Douyin's algorithm [6][8] Group 2: Strategies for Chain Brands - Chain brands can leverage centralized advertising and resource sharing to reduce costs and increase lead generation [5][9] - The brand collective purchasing model enables a shift from individual store operations to collaborative brand efforts, enhancing efficiency and customer acquisition [9][11] Group 3: Practical Guidelines for Automotive Film Shops - Effective content strategies should focus on the customer decision-making journey, emphasizing trust-building and showcasing service quality [14][16] - Targeted advertising and precise audience engagement are crucial for maximizing marketing budgets and converting public traffic into private customer resources [16][18] Group 4: Digital Transformation and Future Outlook - The digitalization trend is reshaping the automotive film service ecosystem, with companies like Moxiaoer leading the way in empowering dealers and enhancing operational capabilities [22] - The "Digital Partner" strategy aims to create a more transparent and vibrant automotive film service ecosystem through continuous support for dealers [22]