Zheng Quan Shi Bao Wang·2025-12-19 06:25Core Viewpoint - The consumer sector in A-shares is experiencing a significant rally, driven by favorable policies and market sentiment, with over 10 stocks hitting the daily limit up on December 19 [1][2]. Policy Support - The Ministry of Commerce and the Ministry of Finance have initiated a pilot program for new consumption formats in 50 cities, aiming to stimulate consumption and enhance the supply of quality goods and services [2][3]. - The central economic work conference emphasized the importance of expanding domestic demand and implementing actions to boost consumption, indicating a strong policy support for the consumer sector through 2026 [4]. Investment Trends - Analysts predict that the new consumption sector will gain attention, with a focus on sustainable business models and profitability as key investment criteria [5]. - The consumer market is expected to benefit from policy support and economic recovery, with specific sectors like e-commerce, service consumption, and new retail being highlighted as potential investment opportunities [6]. Future Outlook - The consumer sector is projected to evolve towards health-oriented products, practical consumption, and emotional spending, with a focus on smart and overseas consumption [5]. - The food and beverage sector is identified as a core investment theme for 2025, with a long-term outlook extending into 2026, particularly in the area of health-focused food products [6].