千里运活牛，草原味入粤！“媒体+”助力呼伦贝尔农垦集团叩响大湾区市场大门｜首届潮汕牛肉火锅文化节

Core Viewpoint - The article highlights the successful transportation of live cattle from Hulunbuir to Guangzhou, showcasing the integration of high-quality beef from northern China into the Guangdong-Hong Kong-Macau Greater Bay Area market, facilitated by the "Media+" initiative [5][12][72]. Group 1: Event Overview - The first national Chaozhou beef hot pot cultural festival will take place in Guangzhou from December 19 to 21, 2025, featuring live cattle from Hulunbuir [5][6]. - This event serves as a platform for the Hulunbuir Agricultural Reclamation Group to connect with the consumer market in the Greater Bay Area [6][8]. Group 2: Quality Assurance and Brand Strategy - The group aims to provide a "from pasture to table" immersive experience, emphasizing the unique qualities of Hulunbuir beef, such as its freshness and flavor [14][15]. - The company has invested in a comprehensive supply chain and quality control system, including a closed breeding and traceability system to ensure genetic quality [20][21]. Group 3: Market Opportunities and Challenges - The collaboration between northern beef producers and the southern consumer market presents significant opportunities for enhancing brand image and product value in the Greater Bay Area [41][44]. - However, challenges such as logistics efficiency, cold chain costs, and precise market demand matching remain critical issues to address [45][46]. Group 4: Supply Chain Innovations - The company has established a strategic partnership with SF Express to ensure cold chain logistics and timely delivery, achieving a 10-hour delivery time to Guangzhou [47][49]. - Plans for systematic investments include the development of smart farms and talent cultivation across the entire industry chain [51][53]. Group 5: Media and Marketing Strategy - The "Media+" initiative is crucial for expanding brand reach and market penetration, allowing the company to tell the story of Hulunbuir beef effectively [58][60]. - The group is actively collaborating with media platforms in Guangdong to enhance brand visibility and market presence [61][64].