中国商业联合会会长王民：售后服务是畅通消费循环、激发消费潜力的关键环节

Core Insights - The 12th National After-Sales Service Conference was held on December 19, 2025, in Beijing, emphasizing the importance of after-sales service as a core component of enterprise competitiveness and a key factor in stimulating consumer potential [1][4] - Recent government policies have aimed to enhance after-sales service levels as a crucial strategy for promoting consumption upgrades and driving high-quality economic development [1][4] - The after-sales service industry in China is undergoing significant transformation, shifting from traditional repair services to diversified, quality-oriented services, and integrating online and offline service models [1][4] Industry Developments - The conference theme focused on "deepening the promotion and implementation of national standards to facilitate the digital transformation of the service industry," reflecting an accurate grasp of industry trends and a proactive response to enterprise needs [2][6] - Over the past 22 years, the after-sales service industry has evolved from initial exploration to standardized development, with the establishment of over 20 national and industry standards that have filled gaps in the sector and laid a solid foundation for high-quality development [5][6] Future Directions - The conference aims to serve as a platform for collaboration and exchange, encouraging more enterprises to enhance service quality and build strong brands, thereby improving both service quality and core competitiveness [3][6] - The event also seeks to promote exemplary practices and strengthen the role of standards in guiding the industry towards higher quality and more sustainable development [3][6]