辛选降薪、裁员、转型！月薪1万元以上降薪3%至20%？员工：工资低的降得少

Core Viewpoint - The company is undergoing significant changes following the departure of its founder, Xin Ba, with salary cuts and restructuring being implemented as it transitions to a more market-oriented model in the live-streaming e-commerce industry [1][5][6]. Group 1: Company Changes - Xin Ba announced his exit from company management in August 2023, transferring control to his wife, Chu Ruixue, who is now the chairman of Xin Xuan Group [2][3]. - Following Xin Ba's departure, there have been reports of salary reductions for employees earning over 10,000 yuan, with cuts ranging from 3% to 20% [1][3]. - The company has initiated a restructuring process, moving from a signing system for streamers to a partnership model, and diversifying resources away from top-tier streamers [3][5]. Group 2: Industry Context - The live-streaming e-commerce sector is entering a phase of compliance, with a shift from a focus on individual influencers to a more regulated and diversified approach [5][7]. - The industry is experiencing a decline in growth, with major influencers like Xin Ba reducing their activity and signaling a potential exit from the market [5][6]. - The rise of mid-tier streamers and a decentralized flow of traffic are changing the competitive landscape, necessitating adjustments in resource allocation and management within companies like Xin Xuan [7]. Group 3: Performance Metrics - Xin Ba and his team achieved a GMV of 50 billion yuan in 2022, with similar performance expected in 2023, indicating a strong market presence prior to the recent changes [5][6]. - The first independent live stream by a former top streamer, Dan Dan, after leaving Xin Xuan, reportedly generated significant sales, showcasing the potential for success outside the original company structure [4].