食品配料表并非越短越好，小心掉进“清洁标签”的营销陷阱

Core Viewpoint - The trend of "clean label" foods is gaining popularity, emphasizing simple ingredient lists and the absence of unnecessary additives, but this does not necessarily equate to better safety or nutrition [1][2] Group 1: Clean Label Foods - "Clean label" foods are characterized by simple ingredient lists, prioritizing natural components, and avoiding unnecessary chemical additives [1] - A specific "clean label" egg tart product priced at 16.9 yuan per box has attracted over 50,000 orders within a month, indicating strong consumer interest [1] - The concept of "clean label" lacks a universal standard, functioning more as a marketing idea rather than a strict guideline [1] Group 2: Food Additives - Experts indicate that the presence of food additives does not inherently compromise safety or nutrition; appropriate additives can enhance food quality and safety [1][2] - There is a common misconception among consumers that shorter ingredient lists indicate cleaner foods, which can be misleading [3] - The price of "clean label" foods is often significantly higher than that of regular products, with some items costing two to three times more [3]