Trump’s ‘cute’ tiny car plan could spark radical change in US auto industry. But do Americans want Japan-style compacts?

Core Viewpoint - The potential introduction of Japanese kei microcars in the U.S. market has gained attention, particularly following President Trump's endorsement, highlighting their affordability and efficiency compared to traditional American vehicles [1][2]. Group 1: Kei Microcars Overview - Kei cars are approximately 30% shorter than a Toyota Camry and have a width similar to that of a Smart car [2]. - In Japan, models like the Honda N-BOX and Nissan Roox are priced just over $10,000, contrasting sharply with the U.S. average new-car price of $50,080 [2][3]. Group 2: Market Interest and Trends - There is a growing interest in kei cars among American drivers, with some importing older models independently, such as the Daihatsu Midget and Suzuki Mighty Boy [3]. - The Capital Kei Car Club, founded by Andrew Maxon, indicates a grassroots movement supporting kei cars in the U.S. [3][4]. Group 3: Manufacturing and Policy Implications - Trump's advocacy for domestic manufacturing aligns with his broader agenda of bringing auto production back to the U.S., emphasizing job creation and national security [5]. - The administration has implemented a 25% tariff on imported vehicles and auto parts, reinforcing the push for domestic production [6].