视频丨适老化改造无死角 “一户一策”为老年人系上居家“安全带”

Core Viewpoint - The recent implementation plan aims to enhance the supply-demand adaptability of consumer goods, particularly focusing on optimizing the supply of age-friendly products for elderly individuals, especially those in special difficulties [2][4]. Group 1: Policy and Implementation - The plan continues to support the home modification for elderly individuals since the "14th Five-Year Plan," with a focus on special difficulties [2]. - Local civil affairs departments are adopting tailored measures like "one household, one policy" to improve the adaptability of home modifications for elderly individuals [4][8]. - As of now, 2.24 million households have undergone home modifications for elderly individuals, enhancing their safety and convenience [4]. Group 2: Market Demand and Supply - There has been an increased demand for anti-slip mats due to seasonal changes, which are crucial for reducing fall risks among the elderly [2][4]. - Companies are adjusting their supply based on demand, with a focus on installing anti-slip mats in homes, especially in winter [4]. Group 3: Subsidy Programs - Various regions have included home modifications for the elderly in the consumer goods replacement subsidy program, expanding the subsidy recipients [10]. - In Jiangxi Province, a 30% subsidy is provided for elderly individuals over 60 years old for purchasing age-friendly modification products [10]. Group 4: Community Support and Accessibility - Community grid workers are visiting homes to assist elderly individuals in applying for subsidies, ensuring that the policy reaches those in need [10][14]. - In Shandong, local authorities have integrated home modification companies into a unified platform, simplifying the subsidy application process for elderly individuals [17]. Group 5: Consumer Experience and Challenges - Many elderly individuals express uncertainty about where to purchase age-friendly products, highlighting a gap in guidance and support [22]. - There is a growing need for physical experience stores where elderly individuals can try out products before purchasing, as many prefer in-person shopping over online options [25][27]. Group 6: Sales Growth and Market Trends - Sales of age-friendly products have seen significant growth, with some regions reporting over 50% increase due to government subsidies [19]. - The establishment of experience stores and community service stations is facilitating a one-stop service for elderly individuals, combining product experience, sales, and after-sales support [27][28].