Core Insights - XREAL has launched the XREAL1S, the latest addition to its XREAL One series, targeting a broader young consumer demographic with features like a 500-inch portable screen and real-time 2D to 3D conversion [1][2] - The AR glasses market is becoming increasingly competitive, with major companies like Baidu, Quark, Rokid, and Li Auto releasing new AI glasses, indicating a crowded landscape [1] - XREAL's strategy focuses on two main directions: Spatial Display and Spatial Computing, aiming to enhance existing computing devices and lay the groundwork for future AR experiences [1] Product Details - The XREAL1S is priced at 3299 yuan and will be available for pre-order on JD.com and Tmall starting December 18, with official sales commencing on December 22 [3] - The X1 chip, developed by XREAL, enables the world's first system-level real-time 2D to 3D capability, allowing content to transition from flat screens to spatial experiences without increasing user barriers [2] Market Position - XREAL has established a global business presence across China, the US, Japan, and Europe since its founding in 2017, and has maintained the largest market share in the global consumer AR market since 2022 according to IDC data [3] - The market is viewed as entering a phase of explosive growth for both AR and AI glasses, with the potential for these products to become the next generation of smart devices, similar to headphones and smartwatches [3]
搭载X1空间计算芯片 XREAL 1S正式发布
Zheng Quan Shi Bao Wang·2025-12-19 08:21