“腾易新风 融智共赢”！2025 中国汽车经销商高峰论坛百余场分站活动圆满落幕

Core Insights - The 2025 China Automotive Dealer Summit series, hosted by Tengyi Technology and supported by Tencent, aims to provide new momentum for the automotive circulation industry through discussions on topics like "automotive ecosystem integration" and "AI-enabled digital marketing" [3][8]. Group 1: Industry Challenges and Trends - The Chinese automotive circulation industry is facing dual pressures from supply and demand, necessitating a transformation towards value marketing from price marketing [8]. - Experts from the China Automotive Circulation Association highlighted the need for automotive dealers to restructure their business systems in response to profound changes in product forms, market structures, and consumer demands [8][14]. Group 2: Consumer Behavior Insights - Tengyi Technology has identified key trends in consumer behavior, such as the increasing purchasing power of the "no-house" demographic and the rise of the "car before house" consumption trend, driven by reduced mortgage pressures [14]. - The automotive market is evolving towards quality and family-oriented products, influenced by the growing needs of families and leisure travel [14]. Group 3: Marketing and Operational Strategies - Tengyi Technology is enhancing its digital marketing solutions to support automotive dealers in achieving high-quality growth, focusing on three core upgrades: improved customer acquisition, cost reduction, and precise targeting of consumer decision-making processes [19][26]. - The integration of local ecosystem alliances has proven effective for dealers in obtaining precise pre-sale and after-sale leads, leading to increased sales and service revenue [26]. Group 4: Recognition and Future Directions - The summit included an awards ceremony recognizing outstanding automotive dealers and groups, aimed at motivating continued progress within the industry [27]. - Tengyi Technology plans to deepen ecological openness and expand the influence of local ecosystem alliances, optimizing resource allocation and maximizing value in collaboration with automotive dealers [37].