2025中国游戏产业“年报”出炉！总收入超3500亿，小程序游戏成最大亮点
Xin Hua Cai Jing·2025-12-19 08:26

Core Insights - The 2025 China Game Industry Report indicates that the domestic game market's actual sales revenue will reach 350.79 billion RMB, a year-on-year increase of 7.68%, with a user base of 683 million, marking a historical high [1] - Self-developed games are particularly strong in the domestic market, with actual sales revenue of 291.09 billion RMB, reflecting a year-on-year growth of 11.64% [1] - The overseas market for self-developed games is a highlight, with actual sales revenue of 20.46 billion USD, a year-on-year increase of 10.23% [1] Domestic Market Structure - Mobile games continue to dominate the market, with actual sales revenue reaching 257.08 billion RMB, a year-on-year increase of 7.92%, accounting for 73.29% of the total market [2] - Client games show significant growth, with actual sales revenue of 78.16 billion RMB, a substantial year-on-year increase of 14.97%, making up 22.28% of the market [2] - The web game market is declining, with actual sales revenue of only 4.32 billion RMB, a year-on-year decrease of 6.74%, representing just 1.23% of the market [2] E-sports and Niche Markets - The domestic e-sports game market is rapidly growing, with actual sales revenue reaching 170.05 billion RMB, a year-on-year increase of 18.96%, establishing it as a core segment of the game industry [2] - The two-dimensional mobile game market is in a correction phase, with actual sales revenue of 28.28 billion RMB, a year-on-year decrease of 3.64%, following a peak in 2023 [2] Mini Program Games - Mini program games are the biggest winners in the 2025 game market, with a market size of 53.54 billion RMB, showing a significant year-on-year growth of 38.56% [3] - The mini program game market has experienced rapid expansion since 2021, with year-on-year growth rates of 51.35%, 144.47%, 93.19%, and 38.56% from 2022 to 2025 [3] - The growth is attributed to the lightweight nature of mini program games, which align well with modern users' fragmented usage habits, becoming a "second curve" for the industry [3]