Zheng Quan Shi Bao Wang·2025-12-19 08:58Core Viewpoint - The consumer sector in A-shares has experienced a significant rally, driven by favorable policies and market sentiment, with over 10 stocks hitting the daily limit up on December 19 [1][2]. Policy Support - The Ministry of Commerce and the Ministry of Finance have issued a notice to implement pilot programs for new consumption formats in 50 cities, aiming to boost consumption and enhance the supply of quality goods and services [2][3]. - The central economic work conference emphasized the importance of expanding domestic demand and implementing actions to stimulate consumption, including a plan for increasing residents' income and optimizing consumption policies [4][5]. Investment Opportunities - Analysts predict that the consumer sector will see significant policy support through 2026, with potential for unexpected growth in both supply and demand [5]. - The focus on new consumption areas is expected to shift towards sustainable business models and profitability, with trends in health, practicality, and emotional consumption emerging [5][6]. - Investment opportunities are identified in sectors such as e-commerce, instant retail, travel, and health-focused food products, which are likely to benefit from ongoing policy support and economic recovery [6].