乘风“媒体+”融湾又出海，大湾区农交会上陕果“亮剑”拓新路

Core Viewpoint - The article discusses the transformation and systematic upgrade of the fruit industry in Shaanxi Province, particularly focusing on apple production, showcased at the Guangdong-Hong Kong-Macao Greater Bay Area Agricultural Products Trade Fair. The emphasis is on the integration of technology, branding, and market strategies to enhance competitiveness in the agricultural sector. Group 1: Industry Overview - Shaanxi Province is a major player in the global fruit market, with apple production accounting for approximately one-seventh of the world's total and one-quarter of China's total in 2024 [12][14] - The province's kiwi production represents about one-fifth of the global output and one-third of China's output [13][14] - The focus of the exhibition was not just on scale but on systematic industry upgrades, highlighting the importance of innovation and technology in fruit production [15] Group 2: Systematic Upgrades - A "varietal revolution" is underway, with new apple varieties like "Ruixianghong" and "Qincui" being developed to meet diverse consumer demands [18][20] - The "dwarf rootstock dense planting" model from Qianyang is a key industrialization approach, promoting a shift from experience-based management to technology-driven standards [21][22] - Shaanxi has established a brand matrix called "Shanguo," which includes 65 regional public brands and over 970 enterprise brands, enhancing cultural and trust assets [25][26] Group 3: Technological Innovations - The Qianyang model emphasizes efficient production techniques, achieving a 60% to 90% reduction in resource use and a fruit quality rate exceeding 90% [34] - Qianyang has developed a virus detection center for apple seedlings, producing 30 million virus-free seedlings annually, capturing 70% of the national market share [38][39] - The "Qin Cui" variety from Xunyi County has been recognized for its superior quality and is set to expand its cultivation area significantly by 2030 [60][61] Group 4: Comprehensive Industry Chain - Chunhua County showcases a full industry chain from planting to processing, with a total apple planting area of 350,000 acres and a production of 740,000 tons [72] - The county has established modern demonstration gardens and multiple processing enterprises, integrating various stages of the supply chain [73][74] - The "Chunhua Ruixue Apple" brand aims to unify the county's industry chain and enhance market presence [84] Group 5: Market Response and Future Outlook - The exhibition serves as a platform for testing the market's acceptance of Shaanxi's systematic capabilities in the agricultural sector [89] - The shift from quantity to value in the fruit industry is crucial, with the Greater Bay Area market providing valuable feedback for future strategies [98][99] - The ongoing dialogue between northern and southern fruit industries is expected to shape the future trajectory of agricultural development in Shaanxi [100][101]