从“门票经济”到“体验经济”

Core Insights - The article highlights the transformation of Gala Village in Tibet, which has successfully leveraged its natural resources, particularly wild peach trees, to boost local economy and tourism, showcasing a model of rural revitalization and poverty alleviation [1][2]. Group 1: Economic Development - Gala Village has 1,253 wild peach trees and a collective economic income projected to exceed 7 million yuan in 2024, with per capita disposable income reaching 41,200 yuan, an increase of over 6,000 yuan since 2021 [1][2]. - The village's "Peach Blossom Economy" has evolved through various stages, from a basic scenic area to a AAA-rated tourist attraction, significantly increasing tourism revenue [5][6]. - In 2024, the income from the Peach Blossom Festival is expected to be 3.7 million yuan, with ticket sales contributing 3.22 million yuan and stall rentals adding 480,000 yuan [6]. Group 2: Tourism and Infrastructure - The village is upgrading its tourism offerings by enhancing infrastructure, such as expanding pathways and adding facilities like public restrooms to improve visitor experience [5][10]. - Gala Village is focusing on developing an "experience economy" to extend visitor stays, introducing activities like archery and horseback riding to encourage longer visits and increased spending [10][19]. Group 3: Environmental Sustainability - The village has shifted from deforestation to conservation, recognizing that ecological health is essential for sustainable economic development [11][13]. - Initiatives include forming a dedicated team of forest rangers and planting suitable peach tree varieties to enhance the ecological landscape [13][15]. Group 4: Community Engagement and Governance - The success of Gala Village is attributed to strong community involvement and effective governance, with local leaders and residents working collaboratively to address challenges and improve living conditions [19][20]. - The "Double Link Household" system fosters mutual support among villagers, facilitating tasks like maintaining cleanliness in tourist areas [19][20]. Group 5: Future Prospects - The village is optimistic about future growth, with plans to expand its tourism offerings and enhance community facilities, while also emphasizing the importance of professional guidance and support for continued development [10][20][23].