网易副总裁庞大智:中国游戏正向“知识密集型”全球创新引擎跃迁
Xin Lang Cai Jing·2025-12-19 09:17

Core Insights - The event highlighted the development journey and core perspectives of NetEase's gaming expansion overseas, emphasizing the importance of both hard work and cultural elements in achieving success [1][2]. Group 1: Game Success - The game "Yan Yun Shi Liu Sheng" has achieved significant success overseas, quickly topping bestseller lists in multiple countries, with over 15 million players in the overseas version [3][5]. - The success is attributed not only to the high quality of the game and its free-to-play model but also to the incorporation of Chinese cultural elements such as lightness and Tai Chi, which engage overseas players [3][5]. Group 2: Industry Transition - NetEase's initial success in international markets is seen as a product of both the company's efforts and the inevitable shift in the industry landscape [3][5]. - The company is transitioning from being labeled as a "world factory" reliant on cheap labor to becoming a "knowledge-intensive" global innovation engine centered around high-quality talent, which is expected to be a core advantage in the future [3][5].

NTES-网易副总裁庞大智:中国游戏正向“知识密集型”全球创新引擎跃迁 - Reportify