美豪丽致酒店以“春风大使”深度赋能服务体系

Core Insights - The core focus of the news is the presentation of the "Spring Breeze Ambassador" program by Meihua Liji Hotel at the recent annual hotel technology summit, highlighting its commitment to personalized service and emotional connection with guests [1][3]. Group 1: Presentation and Brand Philosophy - The "Spring Breeze Ambassador" program serves as a key emotional service symbol, showcasing the brand's dedication to transforming standardized service into personalized care, which sparked discussions among investors about the value of service in the hotel industry [3]. - The ambassadors, dressed in distinctive attire, embody the brand's philosophy of "exceeding expectations, surprises come naturally," providing a tangible representation of the hotel's service ethos [1]. Group 2: Training and Development System - The "Spring Breeze Ambassador" program is built on a foundation of standard selection, systematic training, and nurturing warmth, aiming to cultivate service benchmarks from outstanding employees [5]. - As of November 2025, the training program has reached over 50 stores, resulting in the selection of 13 senior and 23 junior ambassadors, demonstrating the program's effective implementation and talent development [5]. Group 3: Product Experience and Global Strategy - The 3.0 model rooms were showcased during the summit, providing investors with a tangible experience of the hotel's design philosophy and spatial quality [6]. - The successful signing of the Kuala Lumpur project reflects the brand's confidence in its systematic and international development strategy, aiming to expand its complete service system, including the "Spring Breeze Ambassador," into broader global markets [8].