亮相行业盛会，美豪丽致酒店以“高质价比”塑造酒店投资新范式

Core Insights - The 2025 Asia-Pacific Hotel and Real Estate Cooperation Forum successfully concluded in Dongguan, focusing on the development paths and value reconstruction of hotel brands in a new cycle [1] - Chang Kaichuang, Senior Vice President of eLong Hotel Technology and CEO of Qicheng Hotel Management, shared insights on brand value creation during a roundtable discussion [1][4] Group 1: Product and Operations - The concept of "high quality-price ratio" was emphasized, highlighting the need for hotels to enhance both spatial design and experiential value [4] - Qicheng Hotel Management's Meihua Lizi Hotel 3.0 version aims to create a unique business model that offers star-rated product and service experiences at low costs [4] - The brand has achieved precise control over single-room comprehensive costs starting at 115,000 yuan, integrating high-end hotel functions with Eastern aesthetics [6] Group 2: Service Innovation - The "spring breeze ambassador" butler IP system was established to enhance service delivery and emotional connection with guests [9] - The service standard system of Meihua Lizi Hotel 3.0 includes three core modules and a comprehensive service matrix, providing a new accommodation experience that balances standardization and personalization [7][9] Group 3: Market Validation - The flagship Meihua Lizi Hotel in Wuhan, which opened in late October, serves as a benchmark for the brand's 3.0 product capabilities, showcasing modern Eastern aesthetics and local cultural integration [11] - Since its official launch in June 2024, Meihua Lizi Hotel has rapidly expanded its footprint, surpassing 500 signed contracts and ranking in the top three of the MBI mid-range hotel brand list [14]