A Review of Courageous Marketing by Udi Ledergor

How could I not love a marketing book that says — on page one — that “great marketing makes sales easier”?  That’s long been a mantra of mine, the North Star that drove my marketing career, and it served me well for many decades.Today, I’ll do a quick review of Courageous Marketing by Udi Ledergor, Chief Evangelist and former CMO for over 6 years at Gong.  Let me preface this by saying I have always been a huge fan of Gong. From the first second I saw Gong, I thought, “this connects the C-suite to ground re ...