“粮食安全看山东”之淄博：走向国际市场的“绿爽”食品

Core Viewpoint - The company, Zibo Lushuang Food Co., Ltd., has successfully expanded its international trade footprint in the food industry, particularly in the noodle sector, achieving an 80% year-on-year growth in foreign trade orders since launching its export strategy in 2021 [1][4]. Group 1: Company Overview - Zibo Lushuang Food Co., Ltd. was established in November 2003 and specializes in the production of noodles, pancakes, and other related products [3]. - The company has received multiple honors, including "Civilized Business Household" and "Food Safety Trustworthy Store," and is recognized as a leading agricultural enterprise at both municipal and provincial levels [3]. Group 2: International Expansion - The company has successfully entered the markets of 11 countries, including Canada, South Korea, and New Zealand, with Canada being the primary focus, accounting for 45% of its total foreign trade revenue [5]. - The export value to Canada is projected to increase by 120% in 2024, driven by high demand for traditional Chinese noodles in the Canadian market [5]. Group 3: Production and Quality Improvement - The company has improved its production processes by adopting advanced techniques, such as "three awakenings and three kneadings," and low-temperature maturation technology, enhancing the texture and flavor of its noodles [4][6]. - To meet stringent Canadian food safety regulations, the company invested 3 million yuan in advanced production equipment and collaborated with certified laboratories for extensive product testing [6]. Group 4: Talent and Team Development - The company established a dedicated foreign trade office in 2023, forming a professional team with an average age of 32, all possessing international trade backgrounds [7]. - The team employs a "bring in and go out" strategy for talent acquisition and has implemented a knowledge management system to facilitate quick onboarding of new employees [7]. Group 5: Industry Significance - The success of Zibo Lushuang Food Co., Ltd. serves as a model for other traditional grain enterprises looking to expand internationally, demonstrating the integration of traditional food culture with modern food technology [8].