“小进博”来了，进博老友携首发和爆款返场

Group 1 - The first "Mini Import Expo" is held in Shanghai from December 19 to 21, showcasing over 700 global companies from more than 60 countries, with an exhibition area of approximately 60,000 square meters [1] - Unlike previous import expos that focused on B2B trade, the "Mini Import Expo" targets the consumer end, expecting to attract around 3,000 buyers and over 80,000 professional visitors and individual consumers [1] - The event aims to expand imports, enhance the spillover effects of the main import expo, and promote consumption upgrades, marking a transition to a comprehensive open platform integrating exhibition, trade, investment, consumption, culture, and finance [1] Group 2 - Established brands like L'Oréal, Amorepacific, and Medtronic return to the expo, showcasing their star products and reinforcing their connection with the import platform [2] - New Zealand's dairy company, New Zealand, sets up a 360-degree live streaming area and successfully sells out 25,000 cans of a popular colostrum milk powder during the event [2] - The "Mini Import Expo" features a dedicated area for new product launches, displaying nearly 180 items from around 100 companies, including Medtronic's first rechargeable closed-loop spinal cord stimulator [3] Group 3 - New Zealand ranks first in communication influence within the agricultural and food products sector, signing 19 cooperation agreements and achieving over 50 million total exposure through live broadcasts [3] - The ongoing "import opportunities" are transforming into strategic choices for companies to integrate into China's development and share growth dividends, with a commitment to increase investment and deepen market engagement [3]