Huan Qiu Wang·2025-12-19 10:09Core Viewpoint - The domestic antioxidant industry is experiencing a significant price increase, with leading companies raising prices by approximately 10% to combat irrational competition and restore profitability [1][3]. Group 1: Price Increase Details - Four major companies, including Li'anlong, Suqian Liansheng, Fengguang Co., and Dingjide, have announced a collective price increase of around 10% within a short span of two weeks [1][4]. - The price adjustments are seen as a response to a prolonged period of low profitability and intense competition in the antioxidant sector [3][4]. Group 2: Industry Context - The antioxidant industry has faced a "cold winter" for two years, characterized by fierce price competition, declining downstream demand, and fluctuating raw material prices [3][4]. - Financial data from companies like Fengguang Co. illustrate the impact of the price war, with its gross margin for core antioxidant products plummeting from 16.58% in 2023 to 3.02% in 2024 [3]. Group 3: Future Outlook - Analysts suggest that the collective price increase may help improve industry conditions and optimize market structure, provided that the price hikes can be effectively passed on to downstream customers [4]. - The success of this price adjustment will depend on whether companies can genuinely enhance their profitability and avoid a scenario where price increases lead to loss of market share [4].